Investment Opportunity
Privacy-First Fall Detection for Elder Care
We're building AI-powered fall detection that works automatically while respecting resident privacy — solving the compliance and accuracy problems that plague existing solutions.
€50B+
Global elder care monitoring market
85%
Non-compliance with wearables
8.5%
Market CAGR through 2030
The Problem: Falls Are a Silent Epidemic
The Crisis
- 1 in 3 nursing home residents falls each year
- 70% of elder care malpractice claims are fall-related
- €25B+ annual fall-related costs in EU alone
- $50,000+ average cost per serious fall injury
Why Existing Solutions Fail
- ❌ Wearables: 85% non-compliance (forgotten, refused, uncharged)
- ❌ Pressure Mats: Only work in specific zones, easy to bypass
- ❌ Cloud Video: Privacy concerns, regulatory challenges
- ❌ False Alarms: 40-60% false alarm rates cause alert fatigue
Our Solution: Edge AI That Respects Privacy
Privacy-First
All AI processing on a local computer. No cloud video in normal operation. No live camera wall.
100% Automatic
No wearables to remember or charge. No wearable-compliance dependency.
Narrow purpose
Context-aware local AI with a narrow purpose: possible falls, not a behavioral profile of the day.
Fast Response
30-90 second detection and alert vs. 8-15 minutes traditional response time.
Market Opportunity
Massive Addressable Market
Initial Focus: Switzerland
- • 1,550 nursing homes
- • 800 assisted living facilities
- • 280 hospitals with geriatric wards
- • €1.6B annual fall-related costs
Expansion: DACH & EU
- • 15,000+ facilities in Germany
- • 60,000+ facilities across EU
- • 90M+ people aged 65+ in EU
- • €25B annual fall costs in EU
€50B+ global elder care monitoring market growing at 8.5% CAGR
Business Model
💰 Revenue Model
Recurring SaaS model with predictable revenue
📊 Unit Economics
Average 50-bed facility:
- 10 units deployed
- ~990 CHF monthly (with discount)
- ~12K CHF annual revenue
Target: 75% gross margin
After hardware payback
🎯 Competitive Advantages
- ✓ Purpose-limited (fall events, not daily behavior)
- ✓ Architecture intended for Swiss FADP / EU privacy rules
- ✓ No wearable-compliance dependency
- ✓ Shared local compute across standard PoE cameras
- ✓ Predictable SaaS revenue (target model)
Why Now?
📈 Market Tailwinds
- Aging Demographics: 20%+ of EU population now 65+, growing rapidly
- Staff Shortages: Nursing homes desperate for technology that reduces workload
- Liability Pressure: Insurance costs rising, facilities need proven safety systems
- AI Maturity: Edge AI hardware now affordable and powerful enough
🚀 Technology Ready
- Edge AI: Industrial-grade processors now available at scale
- Computer Vision: Mature enough for high-accuracy fall detection
- Privacy Tech: Local inference, no cloud video, no behavioral cloud
- Integration: Modern APIs make facility system integration straightforward
Current Stage
⚠️ Early Stage: Honest Assessment
✅ What We Have:
- AI fall-detection research and prototypes
- Local AI appliance architecture (in design)
- Privacy-first product plan, aligned with Swiss FADP principles
- Clear product vision
- Identified target market
🔄 What We're Building:
- First real-home pilot (in preparation)
- Facility pilots later — none running today
- Production-ready hardware package
- Required certifications (none obtained yet)
- Sales and support infrastructure
We're being transparent: this is a ground-floor opportunity with both high potential and real execution risk.
Go-to-Market Strategy
Phase 1: Build & Validate
Finish a working home installation, then seek first care-facility pilots. No facility pilots are running today.
Phase 2: Swiss Market
If pilots succeed, sell to Swiss care facilities, build real case studies, and explore partnerships — none of this has started.
Phase 3: DACH Expansion (2027+)
Expand to Germany and Austria only after a working Swiss offering exists, with regional sales and support.
Phase 4: EU & Beyond (2028+)
European expansion, potential US market entry with HIPAA compliance.
Why Invest in Ilonai?
Massive Market Opportunity
€50B+ elder care monitoring market with demographic tailwinds and 8.5% annual growth.
Defensible Technology
Privacy-first edge AI architecture is difficult to replicate and addresses fundamental market needs.
Proven Problem
Existing solutions fundamentally fail (85% non-compliance). We solve real pain points.
Recurring Revenue Model
SaaS subscription intended for high lifetime value once the product exists and is mission-critical.
Clear Expansion Path
Switzerland first, then DACH, then wider EU if the product works. Each step still has to be earned — there is no proven model yet.
Meaningful Impact
Genuinely improving elder safety and dignity attracts talent, customers, and partners.
Key Risks
⚠️ Honest Risk Assessment
Market Risks:
- Conservative care facilities slow to adopt new technology
- Competing technologies (improved wearables, radar sensors)
- Price sensitivity in non-profit sector
Execution Risks:
- Achieving required AI accuracy in diverse environments
- Obtaining necessary certifications (ISO, CE marking)
- Building sales & support infrastructure
Contact Us
Interested in Learning More?
Let's discuss how Ilonai can fit into your investment portfolio
This information is provided for discussion purposes and does not constitute an offer to sell securities.